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Google Ads. Google Ads is Google's online advertising program. With Google Ads, you can create ads that run across the web to reach people just when they're interested in the products and services you offer.

 

Google Ads

Google Ads

Online advertising allows you to show your ad to people who are most likely to be interested in your products and services, filtering out those who are not. It also allows you to track people who clicked on your ad. Finally, it allows you to reach your potential customers on different devices (desktops, laptops, tablets and smartphones).

Functioning

Google Ads analyzes the relevance of your ad, as well as its relationship to keywords. Google also observes how many clicks your ad received or the click-through rate, while taking into consideration the relevance of your page.

How do we use Google Ads?

Google Ads is based on an auction system. For each campaign, the advertiser defines the maximum bid he is willing to pay for a click on his ad or its delivery. The higher it is, the better the advertising will be positioned. There are three different types of auctions: CPC, CPM, and CPE.

How to get free Google Ads?

For those who already have a Google account (if you use Gmail, Google+, or another Google product).

Those who are new to Google. Type the address http://adwords.google.fr into the search bar, and you will arrive on the home page which will allow you to open your free account.

How Google Ads works for free

You will be billed on a cost-per-click (CPC) basis for your Google Ads campaign. So, if no one clicks on your AdWords ad, the cost of your campaign will be 0. Displaying your ad is therefore free and allows you to benefit from visibility at a lower cost.

How to create Google Ads?

To create your Google Ads account, you need an email address and a website for your business. Even if you don't have a site, you can advertise on Google with Smart Campaigns (the default Google Ads solution for new advertisers).

Who uses Google Ads?

Nonweshered organizations can use Google Ads to raise awareness of their causes and collect funds. In general, Google ADS is accessible to all companies and organizations wishing to promote their online products and services and reach a target audience.

How to activate Google Ads?

Connect with your administrator account (not ending with "@gmail.com"). Google Ads. Click on service condition. To activate or deactivate a service for all members of your organization, click on activated for everyone or deactivated for all, then on save.

Google ADS products

Wide range of Google ADS formats, including:

• Shopping ads.

• Shopping ads for products in stores (product ads in-store).

• Display ads.

• Textual ads.

• YouTube ads.

• Vehicle ads.

The three fundamental principles of Google Ads

• Keyword auction system.

• Quality level (quality score)

• Billing at a click.

The advantages of Google ADS

• Great range.

• Precise targeting.

• Performance measurement.

• Cost control.

The drawbacks of Google Ads.

• Sometimes high costs.

• Complexity of handling and management.

• Competitive.

• Click fraud.